2450% ROI on marketing spend
Multi-channel customer advocacy campaign
Integrated campaign management
Customer success storytelling
Sales enablement toolkits
Driving 7-figure pipeline with strategic customer advocacy
Samsara wanted to use the success of its major customers in a demand-generation campaign that would resonate with similar prospects across its target verticals. But with many stakeholders and complex technical solutions to communicate, Samsara knew it needed to translate customer success into human, conversion-focused assets.
What worked
Working closely with Samsara's marketing & comms team, Branch Road developed an integrated campaign centered around one of their major customers, Lanes Group Plc, which included:
- Persona-specific content tailored to different decision-makers across the buying committee
- Strategic microsite with audience-specific journeys and gated assets for lead capture
- Multi-format customer storytelling including case studies, videos, and social content
- Comprehensive sales enablement toolkit with scripts, slides, and playbooks
- Targeted promotion across email, social, and display channels
The results
2450%
ROI on marketing spend
£1.78m
generated pipeline
3.45%
conversion to completion rate
4m 50s
average dwell time on campaign microsite
+800
email click-throughs
“The video social post on Lanes created a response from a long term prospect I had. I’ve been trying to land this for months and I now have a meeting scheduled for a paid trial next month. The power of great content and OwlShare – thank you, Comms!”
Eliza Abinader
Enterprise Account Executive, Samsara
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