60%+ of total addressable market engaged
Integrated regional content program
Strategic blog management
Weekly thought leadership content
Custom-designed gated assets
Engaging 60%+ of target accounts through an integrated EMEA content program
Dropbox Business needed to increase awareness and generate leads among C-Suite executives and senior decision-makers across Europe. With target accounts spanning retail, media, education, IT, and construction sectors, they needed content that would resonate with these diverse industries while maintaining a consistent brand voice.
What worked
Working with Dropbox's marketing team, Branch Road created and managed a targeted content program for Dropbox’s key business audiences through:
- Dedicated business blogs
- Weekly content including thought leadership pieces, executive ghostwritten articles, and customer success stories
- Gated assets strategically linked from blog content, creating a seamless lead-generation engine
- Content promotion strategies targeting Book of Business (BoB) contacts through social channels
The results
60%+
of total addressable market engaged
5K+
monthly visitors to blog content and gated assets
100s
of qualified leads delivered
1M+
impressions across campaigns
"Branch Road listens to the organisations they work with; they learn the brand and personality, and deliver on those stories accordingly. That's one of the great things about working with them."
Emma Samuel
Head of Industry Marketing, Dropbox
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